Overview:
This project aims to enhance the box design for Senbird Tea's Green Tea Gift Set. The Goal is to elevate the visual appeal of the packaging to better represent the product and brand identity, which is currently lacking in the design.
Objectives:
Improve Protection: Develop a new box design that ensures tea tins are adequately spaced and securely positioned to prevent rubbing and potential damage during transit.
Enhance Brand Representation: Create packaging that effectively communicates the product's identity, quality, and brand values to consumers.
Improve Aesthetics: Enhance the visual appeal of the packaging design to create a positive brand impression.
Outcome:
The redesigned packaging solution not only addresses the issue of potential damage to tea tins but also serves as a powerful tool for brand representation and consumer engagement. By incorporating protective measures and visually appealing branding elements, the new packaging enhances the product's market presence and reinforces its value proposition, ultimately contributing to increased sales and customer loyalty.
